Common Adsense Mistakes

When trying to earn money from a blog, it is common to want to plaster Adsense all over your site, thinking more is better. This is not always the case. Number one, you can only place a certain number of ads on each page. This is one of many common Adsense mistakes we're going to cover.

  1. Number of Ads - In the Adsense Program Policies, you may only have 3 link units and 3 ad units per page. Also, you may only have 2 adsense for search bars per page. Placing any more than this amount will cause the ad to simply not show up. It will only show the first of the 3 per page.

    In blogs with multiple posts per page, especially the home page, if you have adsense within the posts, it will only show on the first three posts. The rest will not show. Either limit the number of posts per page, or consider moving one ad or link unit above or below the posts.

  2. Content of Ill-Repute - That's what we'll call this. In the Adsense content policies, you may not place ads on your site or link to any sites containing the following content:


    • Pornography, adult or mature content
    • Violent content
    • Content related to racial intolerance or advocacy against any individual, group or organisation
    • Excessive profanity
    • Hacking/cracking content
    • Gambling or casino-related content
    • Illicit drugs and drug paraphernalia content
    • Sales of beer or hard alcohol
    • Sales of tobacco or tobacco-related products
    • Sales of prescription drugs
    • Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
    • Sales of products that are replicas or imitations of designer goods
    • Sales or distribution of coursework or student essays
    • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
    • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.

    If Google catches any of these violations, expect your adsense account to be promptly and swiftly banned.


  3. Clicking on your own ads - While in theory this would seem brilliant, help yourself make money!...clicking your own ads is considered fraud. Adsense has a very intricate click fraud system, and can tell if you are clicking your own ad units.

    When you log onto adsense, Google knows which IP address you came from. If a click on your blog or site registers from the same IP address, they will nullify any earnings you made from that click.

    Google understands that from time to time you may accidentally click on your own ad, maybe while scrolling, or just a simple mis-click. This is usually forgiven and they will not punish the account. However, multiple offenses will more than likely flag the account and you stand the risk of having your account banned.

  4. Encouraging Clicks - This is a huge no-no. Do not encourage clicks on your site. This can lead to an immediate ban. By suggesting to the readers that they should click ads on your blog or site for any reason is in strict violation of the adsense program policies.

  5. Placing other ad programs on adsense pages - You absolutely CAN place other ads on your blog from other programs, BUT they must not resemble adsense ads. There must be a way to differentiate between the two.

    If you have any questions on whether or not a certain ad program can exist on the same page as adsense, email the Google adsense help team for a quick answer.
All of these common Adsense mistakes can be found in the Program Policies. Just by simply avoiding these mistakes, you can keep on earning money online from adsense!
 
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Adsense Tips - Best Adsense Format

You will often hear a variety of opinions on what the best adsense format is. It really depends on how your site is laid out and what meshes best with your content. That said, there is a general consensus that the best ad format as the 300x250 rectangle ad unit.

300x250 Ad Unit

Specifically, we're talking about the 300x250 ad when placed inside the top of your post content, either wrapped in the top left, or top right of the text. This is in one of the adsense 'hot zones', and is also the highest place to get clicks. The 300x250 displays 4 text ads, or and image advertisement.

Research has also shown that this ad format generates the highest CTR and CPM. When a reader views your blog, and starts to read the posts, this ad will be right there with the beginnings of your content, thus increasing the chance they will see the related content, and click on the ad.

When trying to make money online through blogging and adsense, strongly consider this option. To further customize it, make sure the links and text of the ad blend in with the rest of your site. Make sure similar colors are used, as bright or mismatched ad colors will turn a reader off and likely send them away from your page.

250x250 Ad Unit

The second best performing ad unit is the 250x250. This may be best for blogs with smaller post width. This also performs very well, functioning in the same manner as the 300x250.

Text vs Image Ads

When blogging for money, not only is it important to consider what ad formats work best, but also what they are displaying. For the 300x250 and 250x250 ads, most top adsense users will say that the text and image combination format performs best for them, generating the most adsense revenue. This will vary from user to user, of course. I myself have seen better results from the text only ad units. It really is a form of trial and error and seeing what works best for your site and your content.

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Adsense Heat Map - Where to place Adsense Ads

This is a common question asked by so many adsense users. Where do I place my adsense ads? There have been many studies done on where people are most likely to click on ads. Google has their own 'heat map', which can be found here.

The darker orange the area, the more likely the ad is to be clicked. The white areas are the least likely.

Think about when you are reading an article or blog on the web, where is the first place you look? To the blog post, correct? Well, since we read left to right, it makes sense that the 'hottest' areas to place adsense are in the upper left quadrant of the post and sidebar areas.

The other 'hot' area to place adsense, helping improve your chances of making money online, is below the post, where people are often looking for labels and comments.

Ultimately, it is up to you were to place them, so try to optimize your adsense in whichever way you can. If one configuration doesn't work out too well, try another until you find something that is fairly consistent and successful in bringing in adsense revenue.

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Intro to Adsense, Adsense for Beginners

So you've decided to earn a little money with your blog or website, and now you want to place adsense to start generating revenue. Setting up and placing adsense on your site is fairly easy, but here is a quick walk through for those that are interested.

Sign-up

The first thing you want to do is sign up for an adsense account. You will need to provide accurate information, as this will be how Google mails your Adsense check to the right location, as well as details needed for them to be able to pay you in the first place. There are no gimmicks here, it's a secure site, and you shouldn't have to worry about sending this information online. Sign up for adsense here.

Getting Started

Okay, now that you are all signed up for adsense, it's time to choose your format. First, choose adsense for content, which will give you the option of placing link units or ad units.

  • Ad Units - Ad units generate income by placing text and image ads on your site that are relevant to the content of your blog. When a reader of your blog clicks on one of these Google ads, you make money!
  • Link Units - Link Units are a set of topics that are relevant to the content of your blog. When a person clicks on one of these links, it takes them to a google search page, with other advertisements on it. When a person clicks on one of these advertisements through your link unit, you make money!
1. Let's choose an ad unit to start with. You have the option of either choosing text, image, or rotating text and image, which means it will display text sometimes, and images other.
For this example we'll go with text only.

2. Now, find a place on your blog that you want the text to go into. For instance, if you wanted to place adsense on your sidebar, you will probably want a vertical tower. Two good options are the 120x600 tower and the 160x600 tower.

3. Taking the 160x600 tower, I now have to choose the color format. Google defaults its adsense ads to the blue text. You can change this to match your site. This is recommended, as ads are much more likely to be clicked if they blend in with the content of your blog or website.

4. After choosing the colors, I have the option to change the font and corner styles. For this, I am leaving them as the adsense default.

5. The last part of this set up section involves what to do if there are no relevant ads to a particular page on your blog. This occasionally happens, so Google needs to know what to place in your ad slot. YOU can choose to display public service ads, which generate no income when clicked on, or you can have another ad program's advertisment placed there. You can also have it set to simply display a solid color.

That's it! Your adsense ad is designed. But you are not quite through yet. You still have to set up a channel for your ad.

Channels

Channels are extremely valuable tools for Adsense. By customizing a channel for a particular ad, you have the ability to see how well it performs. An adsense report will tell you how many times it has been viewed, how many times it has been clicked, how much money it has made. It also tells you the CTR and CPM. These numbers are very important to how much money you make, and we'll go over these in another post.

To create a channel for your new adsense ad, select new channel. Name it whatever will help you recognize it in your reports. For my text ad, I would label it Blogsite 160x600 text sidebar.

Proceed to the next page, where you are now labeling the ad itself. I like to individualize my channels and my ad, so I named the ad the same thing I named my channel.

Click Submit and Get Code! Your ad is created. Now we have to place it.

Place into your blog with HTML Code

The resulting adsense html code needs to be copied in its entirety and placed on your blog. Find the edit html area of you blog, and copy and paste the code where you want your adsense displayed. That's it! Within 10 minutes, your adsense ads should start displaying!

For Blogger users, you can also insert adsense code by placing them into an html widget. Just select the new gadget option in your layout, and choose html. Paste the copied adense code and save. All done!

That's it! Adsense should now be running on your blog! Now you can add mroe adsense units to help make even more money with your blog!

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